Tag: broker

Getting and keeping the highest price for your home

Pricing your home appropriately is super importance.

If you ask, almost every real estate agent will say that the most important thing in getting a home sold is “price”. And, that is true…

But, price alone doesn’t get a house sold for top dollar. And, even if you get the best offer possible, that doesn’t mean the deal won’t fall apart before you ever get to the closing table.

Many deals fall apart before closing. Especially if you have gotten the absolute highest price for your house. This is due to “buyer’s remorse”.

Buyers often regret buying almost anything, but especially something as expensive as a house. And, even more so if they feel they’re paying top dollar for the house. So, buyers often look for and find ways to back out of deals.

It takes experience, skill, and an understanding of how buyers think, act, and react to keep a deal together.

It also helps if your agent understands how the agent representing the buyer thinks, acts, and reacts.

Oh, and how the appraiser will think, and being ready and able to defend and justify the value the house is selling for.

That’s just to name a few of the moving parts that can squash a deal and put you back on the market…which should be avoided if at all possible. (It’s always hard to explain away why your deal fell apart. Buyers and agents notice when this happens, and it often leads to getting less for your house than you did in the first place.)

That’s why it is so important to not only get the highest amount possible for your house, but to also keep the deal together.

Much like pricing a home, doing all of this is as much an art, as it is a science.

It’s so important not to hire any old real estate agent. Hire one who knows the ins and outs of how all of the people involved in the sale tend to think and act.

Negotiating isn’t just one moment. It isn’t just about getting the buyer to pay the highest price possible. It’s about keeping the buyer in check throughout the process, as well as everyone else who has a say in whether the deal moves forward or not.

It’s pretty easy to get a real estate license. And, unfortunately that tends to make the public see all real estate agents as a dime a dozen. But it takes more than just having your license to get your clients the highest possible price AND keep it together all the way to the closing table.

When it comes time to list your home, I assure you, I am not a “dime a dozen” real estate agent. And, I am worth every penny…

Do you want to sell your home for top dollar?

That seems like a ridiculous question, doesn’t it? Who wouldn’t say yes?

But yet, so many people make one huge mistake that stops them from getting top dollar for their home.

What’s weird is that the reason they make the mistake in the first place, is because they think doing so will get them top dollar for their home. But it doesn’t. In fact, it typically causes them to get less than they should…

That mistake is overpricing their home.

The hazards of overpricing are too numerous, and detailed to get into in this email. (But if you’re interested, just let me know and I’m glad to chat with you at length about them.)

Sadly, it happens more often than not.

How and why???

Here are 3 main reasons:

  • Because it’s natural for a homeowner to believe their home is worth more than an agent suggests.
  • Because many agents aren’t very good at explaining the data to clients, or illustrating how much damage overpricing can do.
  • Because many agents will agree to list someone’s home for too much, simply in order to avoid a tough conversation…or to get the business, and convince the owner to reduce the price over time.

So, it leads to many people selling for less than they should, and taking a longer time to get it sold.

Now, this isn’t to suggest that you should price your home too low, or “give your house away”. You need to price it perfectly. And that can be a fine line.

Pricing is as much an art, as it is a science. And, I take great pride in making sure I help my clients find the perfect pricing and positioning within the market in order for them to achieve the highest market value.

As experts in your neighborhood, my team and I have the knowledge and experience to choose the best list price for your property. Our goal is to maximize your proceeds while minimizing the time it takes to sell your property.

Thinking about selling?

So you are thinking about selling a home? The truth is that most home owner move every 5-8 years.

Here are the top reasons why people sell and move:

  1. Home is too small. Home owners often outgrow their first home. Increased family size is the main reason home owners say they need a larger home.
  2. Upgrade. People often seek new and energy efficient homes. Or they simply want what they don’t have and long for a bigger, more expensive and grander, upscale home.
  3. Fix. Owners might believe they made a mistake in purchasing their present home. Maybe they thought they could get by without a back yard but now want a garden or a pool. At times the small things that bothered you from the beginning, become a bigger issue later.
  4. Job transfer. Relocation makes it necessary for many to pull up roots and move. If the commuting distance exceeds an hour, most people would prefer not to spend two hours in traffic every day.
  5. Bring on the new. Sometimes you just need a change
  6. Personal Relationships. Marriage can mean one of the parties will need to sell, especially if both owned homes prior to the commitment. On the other hand, break-ups/divorce cause owners to sell as well. Death in the family will also cause financial issues that might cause the family to sell.
  7.  Neighborhood changes. The neighborhood might have changed for the worse, economically, socially or physically.
  8. Neighbors. Unfortunately you won’t always click with people and sometimes these are your neighbors.
  9. Health problems. Physical ailments in aging might make it difficult to climb stairs in a two-story, so a one-story home may be more practical. At times home owner will need to transition to an assistance living facility.
  10. Climate. Sometimes seller simply seek warmer or cooler temperatures.
  11. Empty nest. The kids have grown up and moved out. The owners want a smaller home. The older you get, the harder it is to keep a big house clean.
  12. Deferred maintenance. Some people don’t want to put on a new roof, replace the siding or buy a new furnace, so it’s easier to buy a newer home.
  13. Closer or further from family. Home owner at times would like to spent more or less time with family members.
  14. Schools. Changed in school can cause home owner to move. Maybe they’d like to be zone to a particular school or they no longer feel safe in their current school zoning?
  15. Retirement. Active-adult communities are attracting many buyers over the age of 55. These planned communities have golf courses, club houses, workout facilities, week-end social gatherings, back-yard barbecue parties and more, all designed for people over 55.
  16. Home improvement perfection. A small segment enjoys fixing up and selling, spending time, money and effort on remodeling, and once the work is completed, these people become restless because there is nothing left to do.
  17. Cash in equity. Some home owners can’t stand the fact their home is worth all that money because that money is not in their pocket.
  18. Lifestyle change. Others are simply tired of owning a home and would prefer to travel, pursue a hobby or be less responsible. The goal is to sell the home and travel the world.
  19. Cost of running a house. Changes in job or position can cause financial strain and the home is no longer affordable.
  20. Moving to study. Academic goal will sometime force a seller to sell sooner than expected. Proximity to the school might be a consideration.

What ever the reason, we are here to help when you are ready.


I moved

I moved.

But, not to a new house. I moved to a new company. My own company. 🙂

I’m now an independent broker with Happy Clients Realty Group.

Not that the brand an agent/broker works at is entirely important for you. The brand that really matters is the agent/broker. It’s your real estate agent who’s ultimately responsible for providing you the best results and quality service.

As usual you can and should call me. Anytime. For any real estate need or question.

Here are some things that might come up. If you want more insight on any of these, give me a ring, or reply to this e-mail, and I’m happy to get into more detail with you.

1. You just want to go see a house that is on the market…

(Yes, even if you aren’t serious about buying it. I won’t be pushing you to buy the house. I will be protecting you from making any regrettable decisions. Unfortunately, I hear from people after they got swept up in the moment and bought a house, and they are feeling regret, or have questions about the process or their decision. At that point, I can’t chime in. Because another agent represents them.)

2. You want to know how much your home is worth.

(Yup, I know all about all of those websites that show you the value of your home. And I know how inaccurate they are. Whether you are just curious, are wondering if it makes sense to sell, or need to get a handle on your net worth…just call me. I will give you an accurate value of your home. My pleasure. Not a bother at all.)

3. You are considering a home improvement project.

(Almost any project you choose to do will certainly raise the value of your home. But, will it raise the value more than it cost you? Better to know whether or not it is money worth spending before you even start.)

4. You are thinking of refinancing.

(Being in the business, I get to know who the good lenders are, and who the not-so-good ones are. I hear way too many horror stories from people about the process being horrendous with such-and-such bank. Or that they felt duped because they were quoted one rate, and were ultimately given a higher rate. Just call me, and I’m glad to give you the names of some people I would trust handling your needs.)

5. You don’t even work in my area.

(Even if you live hundreds of miles away, I can help… before you decide to buy or sell a house. I can’t chime in once you are represented by an agent. But if you call me before, I can remain involved and add my two cents, as long as I have referred you to the agent you use. And I can really help find you a great agent in your area. It’s not always the one with all the signs and sales! Let me do some digging before you just hire anyone.)


Like I said, this is not a thorough list. I just wanted to give you a sense of some things you may not have wanted to “bother” me with, that I would never consider to be bothersome.

I’m excited about starting my own company and I wanted to share! Thanks to all of you for all of the encouragement and support you have already sent my way. It is much appreciated.

I hope all is well with you!

Happy Clients Realty Group
Mobile – 832-418-0670

P.S. Please make sure to make note of my new contact info!